Premium Jewelry without the Premium Price Tag
Timeless. Confident. Sophisticated. Accessible.
Fine designer jewelry crafted from the highest quality materials and sold at prices that are revolutionizing the luxury jewelry industry.
The Jewelry You've Been Looking for...
The struggle is real. What struggle? Finding real jewelry at reasonable prices is almost impossible. Unless, of course, you know where to look! ders24 was founded on the idea that real, premium-quality jewelry should be within the reach of the masses, not just the privileged few. Roma's word-of-mouth success has grown out of the frustration created by the jewelry industry itself - the inability to find high-quality jewelry at accessible prices. In meeting this need, we've quietly sold over 1 million pieces of premium quality jewelry over the last several years.
Who Are We?
An "overnight success" story that has been over a decade in the making.We design timeless jewelry for the modern woman-on-the-go. Every piece is carefully crafted using premium materials and sold for a price significantly lower than traditional retail jewelry. Our pieces are timeless, luxurious, wearable, and - believe it or not - affordable!
How Are We Different?
If you were to talk directly to industry insiders, you'd discover that retail jewelry brands mark up their jewelry 10-20 times! This is to cover an outdated business model that relies on expensive brick-and-mortar locations, overpriced TV and print ads, inefficient marketing methods, and bloated brand bureaucracy. So, the price we pay as consumers is mostly to cover expensive overhead and mark-up instead of actually paying for a quality product. We believe you deserve better. In fact, we're on a mission to revolutionize the luxury jewelry industry by cutting out the middleman, minimizing our internal costs, and selling directly to you without the insane mark-ups. Because of our low overhead, we can afford to make higher quality jewelry than most retail stores offer, and still sell it for a fraction of the price. This is our vision. Our passion. Our mission.
Milan, Paris, New York, Tokyo, Israel, Bali & More...
Unlike most of today's fast-fashion jewelry, our designs are not rolling off a mass-production assembly line in China.
Instead, we've spent years cultivating relationships with multi-generational jewelry making families in the most respected jewelry communities in the world.
These artisans take great pride in their craft, and it shows in every piece of jewelry they create. They come from all corners of the globe but share a common commitment to excellence and perfection of their craft.
These families have become part of the ders24 family that includes sourcing, design, and manufacturing relationships in 27 different countries around the world!
Timeless Design & Impeccable Quality in EVERY Piece
Have you ever bought that "must-have" necklace everyone else was wearing, only to see it go in and out of style in less than a month!?
What about that time you bought an expensive piece of gold-plated jewelry, only to have it discolor or chip within a few weeks?
It's time to for an upgrade. We design jewelry that will be gorgeous today, tomorrow, next month, next year, and beyond. We insist on superior craftsmanship and premium-quality materials so that our timeless designs will also stand the test of time.
Every piece we offer is crafted using sterling silver or gold, and often finished in luxurious treatments such as platinum, rhodium, rose gold, and gold vermeil. We NEVER use the cheap base metals such as brass and other fillers that are so common in today's jewelry scene.
This level of quality is normally reserved for the very finest and most expensive jewelry brands, whose pieces typically start at several hundred dollars and go up to tens of thousands of dollars. We work directly with the same manufacturers and premium materials as these brands, to bring you the same quality of jewelry at an affordable price.
Does it Really Make a Difference?
We'll let you be the judge of that, but having sold over a million pieces of jewelry to satisfied customers around the country, we have to tell you - the reviews are glowing!
A few key factors that set us apart:
+ All of our jewelry is made from the highest quality materials, including .925 sterling silver, 14K, 18K, and 24K gold, precious and semi-precious gemstones, South Sea shell pearls, 2000-year-old Roman Glass, Baltic amber, Swarovski Crystal, and more...
+ Every clasp is upgraded, every latch is double-checked, and every stone inspected to ensure that your new jewelry is going to last.
+ We never use brass or other cheaper base metals, and all of our jewelry is certified nickel-free.
+ Our jewelry is designed with an elegant, timeless aesthetic that will fit with any look, and will never go out of style.
+ Our designs are made to enhance your natural beauty, not to force conformity with the fad of the moment.
+ Almost every piece in every collection was designed with complementary pieces to help you "complete the look" but each piece can also be worn in a variety of ways...so feel free to mix, match and stack it up however you like.
+ Our jewelry is designed to fit a variety of sizes with adjustable chains, a variety of sizes, and a wide range of styles that give you a perfectly customized fit.
+ Our gorgeous pieces are at home with your favorite LBD, business suit, or casual ensemble. They can be dressed up or down, go from work to play, and day to night.
+ All of our jewelry comes with luxury built-in. Have confidence knowing that your jewelry was thoughtfully designed, carefully crafted, and meticulously tested to ensure that you are wearing a world-class piece of art.